German soccer player Thomas Müller trades the pitch for the Pacific in Canada – Image: Destination BC
Canada will be co-hosting the FIFA Football World Cup 2026™ with Mexico and the United States next month. This is a is a historic moment where the world comes together, says Destination Canada.
From Toronto to Vancouver and beyond, visitors and spectators are invited to be part of the celebration and to discover the culture, spirit, and beauty of Canada. The first match, Australia versus Turkiye, is scheduled for 13 June 26 in Vancouver.
German Thomas Müller trades the pitch for a Pacific Coast Adventure
In preparation for FIFA World Cup 26™, Destination British Columbia supported a visit to the Infinite Coast by Vancouver Whitecaps FC player Thomas Müller. Newly arrived in Vancouver from Germany, Müller brings with him an international fan base of more than 50 million followers across social platforms, offering a unique opportunity to introduce coastal BC experiences to audiences in key global markets. Destination BC supported the visit through itinerary development and destination recommendations designed to highlight the region’s world-class experiences and natural beauty.
In preparation for the tournament, Destination BC recently supported a visit to the Infinite Coast by Vancouver Whitecaps FC player Thomas Müller. Newly arrived in Vancouver from Germany, Müller brings with him an international fan base of more than 50 million followers across social platforms, offering a unique opportunity to introduce coastal BC experiences to audiences in key global markets.
During the trip, Müller and his team experienced a curated Infinite Coast itinerary featuring a scenic floatplane journey, a walk along Chesterman Beach, Indigenous and culinary experiences, and whale watching along the west coast.
Since arriving in Vancouver, Müller has frequently shared his appreciation for the city and surrounding region with fans online. His enthusiasm for BC, combined with his broad international reach, made the collaboration a strong fit for showcasing the province to potential travellers–beginning with the Infinite Coast and Tofino.
Germany remains an important international market for BC tourism, with German travellers demonstrating strong interest in nature-based, outdoor and coastal experiences that align closely with the province’s tourism offerings. Collaborations like this support Destination BC’s corporate strategy to grow international awareness and consideration in key global markets while positioning BC as a must-visit destination ahead of FIFA World Cup 26™.
Watch the video:
NAN/Destination BC/Canada 21-05-26
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