Image: Tourism New Zealand
International visitors spend in New Zealand was $12.3billion in the year to September 2025. According to Tourism New Zealand, this is an increase of 5.3% on the previous year. Despite having a lower average daily spend, travellers from Germany remain the highest holiday spenders per trip, followed by the UK, which reflects their longer lengths of stay.
International tourism is an integral part of New Zealand’s economy, with visitors contributing $12.3 billion over the 12 months to September 2025, a 5.3% increase on the previous year. Holiday spending contributed $7.8 billion, up 8.9% on last year.
With 3.43 million visitors arriving on NZ shores in the same period, Australia remained Aotearoa’s largest market in terms of total spend, at $3.6 billion. Visitors from the US spent $1.8 billion and Chinese travellers spent $1.2 billion.
International visitors play a vital role in keeping the tourism and hospitality industry sustainable, with over $3.2 billion spent on accommodation across the year, and $1.7 billion on dining. Indonesian visitors have the highest daily spend of $485, followed by the US ($350) and Taiwan ($314).
The top reason for visiting New Zealand was landscapes and scenery at 74.4%. Nature continues to be a strong draw for holidaymakers, with 80% visiting our natural attractions (such as lakes, mountains, rivers), 79% enjoying a walk, hike, trek or tramp, and 62% visiting a national park.
NAN/TNZ 3-2-26
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