New data highlights the economic importance of tourism to New Zealand – Image (TNZ -Putangirua Pinnacles/Ben Nyjain)
New figures confirm the tourism industry is recovering strongly, and making a major contribution to the New Zealand economy, according to Tourism Industry Aotearoa (TIA). Statistics NZ’s annual Tourism Satellite Account shows that for the year to March 2023, tourism was generating $37.7 billion from visitor spending, even though this period was still in the early stages of Covid recovery.
“These figures are historic but what they show is that tourism operators did an amazing job to get up and running after our borders fully opened and as international visitors returned, they were contributing billions of dollars to our economy,” Tourism Industry Aotearoa Chief Executive Rebecca Ingram says.
High international visitor spend
By March 2023, tourism – directly and indirectly – was contributing 6.2 per cent of New Zealand’s GDP. International visitors spent $10.8b, an increase of $8.8b from the previous year which was a strong result given the time frame and the significant rebuild underway by operators.
“While this data gives us a read on last summer, anecdotal feedback from tourism operators this summer is very positive, tourism businesses are buoyant, and the signs are that we can look forward to contributing even more strongly to the country’s economic wellbeing when this data is published again.”
She also acknowledged the underpinning support of domestic tourism, which spent $26.9b in the year to March 2023 – above pre-Covid levels. “This reinforces the importance of our New Zealand visitors, who continued to do something new after borders opened,” she said.
According to the Satellite Account, tourism is one of the country’s largest employers. Directly and indirectly, tourism supported 317,514 jobs in March 2023, “which means even at that time, tourism was supporting 11.3 per cent of the country’s entire jobs market,” Ms Ingram said.
(TIA/NN – 29-02-24)
