For 25+ years, Neuseeland Australien News (NAN) has been successfully promoting international tourism destinations like New Zealand and Australia to the lucrative Central European tourism source countries and key western markets with high-quality, multilingual content.
Our digital media editions are published by independent and NZ registered Newspac Media Ltd. based in NZ (est. 1998).
This privately owned company is a long-standing partner of the German New Zealand Chamber of Commerce (AHK) and is working with a professional team of journalists and content creators. Newspac Media Ltd is publishing online news- & travel-site www.neuseeland-australien-news.com (www.neuseeland-news.co.nz) on a daily basis and offers essential information for all relevant global markets.
Neuseeland Australien News with its associated social platforms successfully reaches a unique high-value audience of keen down under-fans (1.250 m+ views p. a.), who are enviro conscious, culturally interested, appreciate responsible tourism and are prepared to pay more for the experience.
Changing demand from travelers (2024)
-
“We continue to see more demand from travellers, particularly international tourists, for authentic and credible sustainability initiatives by the tourism experiences they seek out” (TNZ 24). According to Booking.com’s Sustainable Travel 2024 Report, 75% of global travellers say that they want to travel more sustainably.
Key market insights New Zealand
- About 65 000 visitors from Germany travelled to NZ last year
- The average length of stay for German visitors is 17 days
- About 50% of German travelers visit NZ in the off-season between May and September
- German holidaymakers individually spend the most of all international visitors from Europe according to MBIE (about NZ $ 10 K each on average with a total of about $ 400 m + p. a.) over the last year
- Visitors from Germany like to disperse while in the country: 66% visited four or more regions
- Most visitors from Germany enjoyed natural attractions and nature based activities. More…
Key market insights Australia
- 167,963 visitors from Germany travelled to Australia last year
- German travelers to Australia spend a total of about A $ 1.2 bn + in 2024
- Their individual spend on average was A $ 7700 p. p.
- Germany was in the Top Twenty (14) of Australian visitor source markets
- Most visitors from Germany spread their journey across one or two federal states and enjoyed natural attractions and nature based activities.
Those insights make travelers from German speaking Central Europe ideal visitors to New Zealand and Australia.
If you would like to attract more visitors from Central Europe, Neuseeland Australien News has the expertise to boost your publicity and marketing impact in those unique target markets with successful
- Brand promotions
- Sponsored content
- Promotional videos
- Special Offers & Advertising
- Social platform marketing
To book your next promotional campaign with Neuseeland Australien News, please ask for our attractive digital marketing options .
Commendations
Neuseeland Australien News has been recognized for 25 + years of “excellent delivery” in promoting New Zealand, Australia and Pacific Islands to Central European markets by tourism ministers, leading trade & travel organizations and international tourism operations.
