This year’s GSTC global conference was held in Fiji – Image: Louise Smith/Unsplash
The 2025 Global Sustainable Tourist Council (GSTC) conference with 350 delegates from more than 40 countries was held in Fiji and served as a milestone event for the global sustainable tourism community, according to the GSTC. By hosting the conference in Fiji, GSTC underscored the vital role that island destinations play in the global tourism ecosystem and the need for coordinated efforts to protect these environments.
It also reinforced the importance of collaboration, education, and local empowerment, said the organizers of the GSTC2025 Global Sustainable Tourism Conference in a media release.
The event brought together tourism professionals, destination representatives, academics, and sustainability experts from around the world to discuss key challenges and solutions in advancing sustainable tourism practices. Set against the backdrop of one of the world’s most iconic island destinations, the conference emphasized the importance of sustainable travel and destination stewardship, particularly in coastal and island contexts.
The conference program was structured around three core themes: Coastal & Island Tourism, Community, Culture, and Responsible Development, and Climate Resilience, Adaptation, and Sustainable Recovery.
The Global Conference also featured a wide range of sessions exploring pressing issues in tourism today, including panel discussions on Small Island Destination Management, Reef Protection, Coral Restoration, Responsible Diving, Sustainability in Attractions, Hospitality, Events, Sustainability Measurement and Evaluation, and Environmental Regeneration, among others.
“We work hard to operate conferences packed with useful and practical information and updates from real practitioners on solutions to the challenges of the transition to more sustainable forms of tourism. While maintaining a global perspective, by hosting GSTC2025 in Fiji, we included a focus on challenges and solutions unique to island nations,” said Randy Durband, GSTC CEO.
“The hosting of GSTC 2025 in Fiji is a proud achievement for our nation and the Pacific,” said Fantasha Lockington, Deputy Chair of the Tourism Fiji Board. “It showcased how our practical, community-driven approach to sustainability—through local engagement, electric mobility, and meaningful visitor experiences—can shape a more inclusive and resilient tourism future”.
“Tourism Fiji’s budget for this event was spent locally—from accommodation and airfares to bands, caterers, and event companies. This ensures not only a global spotlight on Fiji and sustainable tourism, but also a direct financial benefit to our local economy. We’re proud to support local businesses through events like these, where the impact is both global and deeply local,” she underscored.
From left: Deputy Chair of Tourism Fiji Board, Fantasha Lockington, Randy Durband GSTC CEO, Deputy Prime Minister and Minister for Tourism and Civil Aviation, Viliame Gavoka and Dr. Kelly Bricker, GSTC Vice Chair – Image: GSTC 25
The conference featured a rich program of workshops that complemented the main sessions and consultation on the GSTC Destination Standard and the forthcoming GSTC Food & Beverage Standard.
Additionally, the event featured a special session to introduce the project “Travel Redefined: Tourism for People and Planet,” produced by Content With Purpose (CWP) in partnership with GSTC. This preview screening introduced the GSTC’s new global video series, showcasing stories from around the world that will bring the GSTC Standards to life.
GSTC2025 Fiji served as a milestone event for the global sustainable tourism community, reinforcing the importance of collaboration, education, and local empowerment. By hosting the conference in Fiji, GSTC highlighted the vital role that island destinations play in the global tourism ecosystem and the need for coordinated efforts to protect these environments.
Conference Carbon Footprint and Sustainable Practices
As with previous GSTC Conferences, the carbon footprint of the event and the travel of all attendees is calculated and is being offset through ReForest. Other sustainable event practices were carried out, such as reducing paper and plastic usage to a minimum: printing to a minimum, badges made of recyclable paper, and no single-use plastic was used during the conference. Meals were made from locally sourced produce and were mostly vegetarian.
Reforest, an Australian social enterprise dedicated to helping travel and events leave a positive legacy for climate, nature, and local communities, served as a sustainability partner for GSTC2025 in Fiji. As part of this collaboration, Reforest is planting a tree on behalf of every attendee, in partnership with Conservation International, through a local reforestation project in the Ra Province on the island of Viti Levu. Each tree planted will contribute to removing CO₂ from the atmosphere, restoring degraded landscapes to support wildlife, and creating sustainable livelihood opportunities for nearby villages.
Embracing the concept of slow travel, GSTC2025 participants were encouraged to extend their stay in Fiji, with some staying as long as 20 days. The average stay among international participants was 7.3 days.
As a global organization, GSTC rotates its annual conference across different regions of the world each year to ensure inclusivity and representation. This approach allows stakeholders from diverse regions to participate in person without always having to travel long distances. Hosting the 2025 conference in Fiji is part of this commitment, following conferences in Singapore (2024), Spain (2022), Botswana (2018), Chile (2017), and other regions in previous years.
Fiji, as a small island developing state (SIDS), faces unique challenges related to climate change and tourism sustainability. By hosting the conference here, GSTC aims to highlight these issues on a global stage and provide a platform for local stakeholders to engage directly with international experts. Avoiding such destinations would risk marginalizing their voices and further isolating them from global discussions—a perspective GSTC believes is critical to avoid.
Avoiding tourism to islands entirely would make them double-victims of climate change: suffering the negative physical impacts of climate change along with decreased economic benefits from reduced demand.
Acknowledgments
GSTC thanks Tourism Fiji and all who participated in making this event possible. Our Exhibitors at the event were: Tourism Fiji, TÜV Rheinland, Control Union, Reforest, Hotelzero, Content with Purpose (CWP), and Phuket.
Upcoming GSTC2026 Global Conference
The next GSTC Conference will be GSTC2026 Phuket, Thailand (21st to 24th of April 2026). (NAN/GSTC 11-08-25)
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