World Media Festival-Winner Slovenia in Europe – Image: Slovenian Tourist Board (STB)
A new marketing campaign for potential tourists to experience a country with “sounds and eyes closed” has resulted in high accolades for the tiny country of Slovenia in south-east Europe. The Slovenian Tourist Board (STB) has received the prestigious “Organisation of the Year” title at the international WorldMediaFestivals – Television & Corporate Media Awards, in Berlin, Germany.
In addition, the STB earned two gold and one silver award for projects promoting Slovenia through innovative storytelling, culture, and sustainable tourism communication.
Alongside the Grand Prix awards, the festival also presents annual special recognitions to organizations demonstrating exceptional excellence and impact in the media and communications industry. This year, the title of “Organisation of the Year” was awarded to the Slovenian Tourist Board.
The STB received a gold award for the project “Sounds Like Slovenia” in the Brand and Product Campaigns category. A second gold award went to the publication “Slovenia. Arts & Culture Experiences.” in the Printed Promotional Materials category.
A silver award was presented for the documentary project “Off-Season – Slovenia: From the Mountains to the Sea” in the Travel and Destinations Documentary category.
“Sounds Like Slovenia” – The Sound Identity of Slovenia, Europe
“Sounds Like Slovenia” is a pioneering national sound-branding project that builds Slovenia’s identity through authentic sounds of nature and experiences. With currently more than 42 sound stories available on Spotify — and new ones continuously added — alongside more than 56 million digital campaign impressions, the project creates an emotional connection with the destination through sound.
Rather than relying solely on traditional visual marketing metrics, the initiative focuses on creating a lasting emotional and sensory impact. By activating hearing — a sense often overlooked in destination marketing — the project allows audiences to experience Slovenia even with their eyes closed, building a recognizable and long-term sonic identity for the country.
Image: STB
“Slovenia. Arts & Culture Experiences.”
The thematic publication “Slovenia. Arts & Culture Experiences.” presents Slovenia as a contemporary, creative, and culturally vibrant destination. Across 84 pages, the visually refined publication brings together leading cultural and artistic experiences through carefully curated storytelling.
The guide connects contemporary cultural production, architecture, creative hubs, boutique festivals, and living heritage with Slovenia’s broader cultural identity, positioning culture not as a static value, but as a dynamic and evolving experience. Primarily aimed at cultural creatives, opinion leaders, and urban explorers, the project successfully combines the quality of print media with strong digital reach, reinforcing Slovenia’s position as a destination of contemporary culture.
Following the Berlin recognition, the project has now received its second major international award this year, further confirming the growing visibility and quality of Slovenian tourism communication on the global stage.
NAN/STB 14-05-26
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