Adventure Travel Trade Association and Greentripper Announce Strategic Partnership to Advance Climate Action in Adventure Travel – Image: ATTA
The Adventure Travel Trade Association (ATTA) and Greentripper have forged a strategic partnership to support ATTA members in understanding and acting on the climate impact of their trips. Greentripper brings climate tools and consultancy services built exclusively for the tourism industry, making it easier for travel businesses to get the data they need, find carbon wins, and communicate their efforts transparently.
A one-stop climate solution for adventure travel professionals
This partnership gives ATTA members access to Greentripper’s portfolio of carbon tools and consultancy services, from carbon footprint calculation to reduction planning and climate project support.
To mark the launch, ATTA members benefit from a special offer valid until September 30, like 40% off Act4Travel Scanner and discounts off all other carbon tools and consultancy services.
Act4Travel Scanner: AI-powered carbon analysis for travel operators
Act4Travel Scanner is Greentripper’s newest AI-powered carbon footprint tool, co-created with tour operators. Simply upload a travel document or brochure and within seconds you get a complete carbon analysis per trip: graphs, daily equivalent translations of CO₂e numbers, reduction tips, concrete reduction targets, trip comparisons and more.
Every travel business is different, and so are their needs. That’s why Greentripper also offers 5 other carbon tools built on the same intelligence, including an API integration and a white label version of the online carbon tool.
Beyond the tools, Greentripper supports travel businesses with organisational carbon footprint assessments and reduction planning. Climate project support is available too, as well as workshops and communication support.
“Adventure travel businesses are often already deeply committed to the places and communities they work with. This partnership offers the tools and support to go further: to measure where they stand today, set meaningful reduction targets, and communicate their efforts transparently to their clients. We’re really excited to be part of the ATTA community in this way.” – Natacha Laermans, Sustainability Consultant at Greentripper
Upcoming: Adventure Travel Launch Webinar
To mark the launch of the partnership, Greentripper and ATTA will co-host a webinar on June 11, 2026. The session will introduce Greentripper’s tools and services to ATTA members and offer a live demonstration of Act4Travel Scanner. Details and registration will be shared in the coming weeks.
About Greentripper
Founded in December 2018 in Brussels, Greentripper is a climate consultancy dedicated to the tourism industry and active worldwide. In 2025 alone, over 1,5 million carbon calculations were made through their tools. Together with their clients, they have surpassed 100.000 tonnes of CO₂e financed through certified climate projects, covering emissions avoided, captured, or reduced.
Greentripper is a recognised partner in the industry, involved in methodology workgroups, collaborating with companies ranging from SMEs to larger players like Amadeus, and participating in multiple European sustainable tourism initiatives. They believe travel can be a positive force for change. Working closely with their partners, they aim to co-create new travel imaginaries and accelerate the transition to a better tourism sector.
NAN/ATTA 04-06-26
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