Beautiful British Columbia – Canada’s tourism reputation is soaring – Image: BC Tourism
Destination Canada, in partnership with Travel Alberta and Tourism Jasper, is welcoming 80 international travel media at GoMedia Canada Summit 2025 this week. As Canada’s largest global tourism media event, all of Destination Canada’s nine target markets are in attendance with journalists from Australia, China, France, Germany, Japan, Mexico, South Korea, the United Kingdom and the United States.
This event comes at a time when Canada is being recognized for its world-leading reputation:
Canada was recently ranked first, tied with Switzerland, for international reputation in the RepCore ® Nations 2025 study conducted by Reputation Lab.
Continued positive sentiment towards Canada is translating into strong visitor numbers.
In July 2025, overnight air arrivals from Canada’s key overseas markets increased 9.4% year-over-year (YoY). (Data based on leading indicators, Statistics Canada).
Among target guests, Canada has topped the chart as Americans’ number one recommended international destination, the top place previously held by the likes of Italy and the United Kingdom. (YouGov Destination Index).
Every two years, GoMedia helps strengthen Canada’s competitive position by connecting travel media with the stories, communities, and people that make Canada one of the most extraordinary destinations on the planet. While the media are experiencing Canada, tourism industry leaders from across the country are convening as Team Canada to attend educational panels and share knowledge.
Media are connecting with tourism representatives from provinces, territories and cities to learn about Canada’s latest leisure travel experiences and participate in local and regional tours, all designed to inspire global storytelling about Canada. They are also enjoying tours in provinces and territories across Canada to truly experience the country’s awe-inspiring landscapes and warm-hearted people. (NAN 18-09-25)
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