The Great Barrier Reef has a total value of $95 billion, says the Great Barrier Reef Foundation of Australia. According to the foundation, a new Deloitte report, “At What Cost? Safeguarding the Great Barrier Reef’s Role in Australia’s Economy” reveals the Reef contributes $9 billion annually to Australia, provides 77,000 full-time jobs and is the equivalent of Australia’s fifth-largest employer. And, with urgent climate action and large-scale investment in resilience, the Reef could unlock a further $124 billion in opportunity over the next 50 years.
But this national icon — backed by 98 per cent of Australians as “too precious to lose” — will not endure without urgent action, according to the Great Barrier Reef Foundation. 25% of all marine species call coral reefs home. Right now though, those reefs — and the animals that rely on them — are at risk of disappearing within our lifetime.
Australian and international travellers want to visit the Reef but are worried about the environmental impact. Many tourism operators are now at the centre of conservation efforts, offering tourists unique insights into Reef conservation.
Reef Christmas gift guide 2025
If you want to give back to the Reef , the GBR-Foundation says there’s another, befitting way: with a Special Reef Christmas gift: Dive into the official Christmas Reef Gift Guide 2025 and discover the amazing businesses supporting Reef conservation all year round.
Image: Great Barrier Reef Foundation
Erstwilder
Erstwilder‘s Great Barrier Reef Collection is not only inspired by the unique creatures of the Reef…it’s also supporting their protection with a donation made to the Foundation from every piece purchased. Merging creativity and purpose is at the heart of this collection. Wear your piece of Reef-beauty with pride knowing it’s supporting the future of our natural wonder.
Image: Great Barrier Reef Foundation
Sydney Sock Project
The socks feature all your favourite Reef creatures — from nemos and blue tangs to hammerhead sharks, dugongs, and jellyfish. There’s a design for every Reef lover.
Image: Great Barrier Reef Foundation
Orca Sportswear
Orca share our belief that it’s our collective responsibility to safeguard the natural world — for the sake of future generations and for the prosperity of all life on Earth. From matching donations for our appeals, to donating sales, and educating their community, Orca continues to demonstrate what purpose-driven business looks like.
Image: Great Barrier Reef Foundation
WYLDE. Clothing
A little tee with a big purpose. WYLDE. Clothing’s Turtle Reef Tee is soft, oversized, and inspired by our Australian coastline with a beautifully detailed printed turtle that feels smooth, durable, and gentle on little skin. And the best part? 10% of every sale supports the Great Barrier Reef Foundation.
Image: Great Barrier Reef Foundation
ECO. Modern Essentials
Be transported back to long summer days all year round with ECO.’s Modern Essential Optimism Blend. A beautiful bouquet of pink grapefruit, lime, bergamot and sandalwood, the Optimism blend gives us hope for a brighter future for the Reef.
Image: Great Barrier Reef Foundation
Apero Label
Celebrate the mothers in your life with the gift of effortless style. Apéro Label designs modern, versatile pieces that support women through pregnancy, breastfeeding, and beyond. Founded by Rachel Mellers-Smith, Apéro believes fashion should be a force for good, uplifting women, communities, and protecting our natural world, including the Great Barrier Reef.
And many more…
Click here for more info and to make a purchase.
(NAN 12-12-25)
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