Flying Suwon, a hot-air balloon experience offering panoramic views in Korea – Image: KTO
New Zealanders increasingly choose South Korea as a pacific travel destination, taking advantage of the country’s rich history, vibrant culture, stunning nature, Hallyu (Korean Wave), and sustainable tourism. Kiwi arrivals to Korea increased by 5.6% in 2024 compared to 2023, highlighting New Zealand’s growing importance as a key market for Korean tourism.
To support this momentum, the Korea Tourism Organization (KTO) recently hosted a familiarization trip for New Zealand and international travel experts. The aim of the trip was to deepen destination knowledge among local travel professionals and support the development of Korea-focused travel products tailored to Kiwi travellers.
A KTO representative commented:
“New Zealand is an increasingly important market for us. By working with trusted partners, we aim to deliver more tailored and inspiring travel experiences for Kiwi travellers.”
Travel agents from eight countries across America, Europe, and Oceania joined the tour.
What set this famil tour apart was its unique blend of experiences — showcasing both the dynamic, modern appeal of Seoul and the more tranquil charm of Gyeonggi-do, located just 30 to 90 minutes from the capital.
The program was designed to offer travel professionals from key tourism source countries a comprehensive introduction to Korea’s diverse tourism assets — featuring UNESCO World Heritage sites, immersive cultural experiences, Korean cuisine, and outdoor activities that represent the country’s rich tradition and modern lifestyle.
Participants visited iconic sites such as Gyeongbokgung Palace, Bukchon Hanok Village, the National Museum of Korea, N Seoul Tower, and HiKR Ground, gaining a vibrant overview of Korea’s culture and city life.
Travel experts from eight countries across America, Europe, and Oceania, including New Zealand, joined the tour in Korea – Imag: KTO
Other memorable experiences included Suwon Hwaseong Fortress, a UNESCO-listed site; Flying Suwon, a hot-air balloon experience offering panoramic views; a performance by the Namsadang Baudeogi troupe in Anseong; and a gimbap-making class using local produce at the Peace Forest in Paju.
The itinerary also featured immersive K-food activities such as Korean fried chicken cooking at Kyochon Chicken paired with beer (“chimaek”), makgeolli (traditional Korean rice wine) tastings, and a vegan interpretation of bibimbap — all reflecting growing demand for food-focused and health-conscious travel.
A standout highlight was a series of hands-on activities rarely seen outside Korea: ginseng harvesting, traditional Korean archery, and hanji (Korean paper) craft workshops, offering deeper insights into Korea’s cultural heritage. (NAN/KTO 24-06-25)
For more information go to visitkorea.org.au
