Möwenpick on Spencer-Hotel in Melbourne, Victoria/Australia – Image: Neuseeland-Australien-News.com
Mövenpick Hotels & Resorts have announced this year’s launch of its 2024 Kilo of Kindness initiative. For over 70 years, Mövenpick has been anchored in the spirit of generosity, and this year, more than 75 hotels and resorts across 30 countries will come together to support their local communities through meaningful acts of kindness, according to an Accor release.
Now in its ninth year, the Kilo of Kindness initiative invites guests, so called Heartists, and local communities to contribute food items, clothing, and educational supplies, which will be distributed to local charity partners. Each contribution reflects Mövenpick’s belief that even the smallest act of generosity can create a significant and lasting impact.
Until 15 November 2024, Mövenpick invites members of the community to partake in the initiative by donating food, clothing, school supplies, toys, linen, furniture, books, sports equipment and second-hand electrical equipment such as computers, at participating hotels around the world.
A legacy of generosity
Since 1948, Mövenpick has embraced a culture of generosity inspired by its visionary founder, Ueli Prager, who believed in doing ordinary things in an extraordinary way. The Kilo of Kindness initiative was launched in 2015 and has since impacted thousands of lives worldwide, with over 90,000kg of donations collected for those in need. The initiative serves as a powerful reminder that generosity knows no boundaries, uniting people and communities in a shared purpose to make the world a better place.
“Mövenpick’s Kilo of Kindness campaign embodies our unwavering commitment to making a positive impact in the communities we serve,” said Benoît Racle, Global President of Premium Brands at Accor. “Our legacy is built on the belief that generosity has the power to transform lives, and through this initiative, we see how small, thoughtful acts can create a ripple effect, bringing people together and uplifting those in need.”
“By fostering genuine human connections, we’re not just providing support; we’re inspiring others to carry forward this spirit of giving. This tradition of kindness is more than a moment; it’s a movement that reflects the very heart of who we are as a brand.”
Celebrating kindness around the world
According to Accor, the Kilo of Kindness-campaign reflects the core principles of all Mövenpick hotels; to cultivate connections, inspire an ethos and practice of food for good; and encourage the coming together of people and communities. The choice of charities around the world reflects these Mövenpick brand traits, reinforcing the role of global hospitality brands to go beyond their hotel walls.
The donations will support the work of organisations around the world which celebrate food for good, supporting people with nutritious meals and essential food supplies, as well as initiatives that inspire connection and discovery through educational materials, books, and art supplies. Each participating hotel selects a local charity partner, ensuring that there is a positive impact in the neighbouring community.
This year, Mövenpick hotels across Australia and New Zealand are supporting the initiative in the following ways:
Mövenpick Hotel Melbourne on Spencer – Supporting families in tough times
Mövenpick Hotel Melbourne on Spencer has partnered with Uniting Food for Families, an organisation dedicated to people in need, with every kilo the hotel collects going towards feeding a family in crisis. To support Food for Families, the hotel is asking for donations of non-perishable food items so that, together, we can help families when times get tough and food that’s easy to prepare for people experiencing homelessness.
“At Mövenpick Hobart, we know that when we pull together as a community, we can drive change for those that need it most,” said Andrew Walling, General Manager of Mövenpick Hotel Hobart (right) – Image: Accor
Mövenpick Hotel Hobart – Supporting women and children experiencing domestic violence & homelessness
Mövenpick Hotel Hobart is supporting the Hobart Women’s Shelter, who provide safe, emergency accommodation, support and housing to women and children affected by family violence and those experiencing homelessness. Through Kilo of Kindness, the hotel is asking the community to donate basics and pantry staples to support the women and children staying at the shelter and directly benefit those who need it most in the local community.
Mövenpick Hotel Auckland – Supporting the work of Auckland City Mission
Mövenpick Hotel Auckland has teamed up with Auckland City Mission, introducing a guest donation box in the hotel lobby to further support the mission’s vital work. In addition, the hotel’s Heartists have generously donated food items, with the hotel committing to match these donations kilo for kilo.
Mövenpick Hotel Wellington – Supporting families through food donations
Mövenpick Hotel Wellington is supporting their local community by partnering with Wellington City Mission, contributing 100kg of food to their food support programme. Kilo of Kindness aligns with the Mission’s mana-enhancing social supermarket, which provides assistance to families and those in need.
Mövenpick continues to embody the ethos of generous hospitality – Image: Möwenpick on Spencer, Melbourne/Australia
Join the movement of generosity
As the Kilo of Kindness campaign kicks off, Mövenpick invites everyone to participate in this global movement. Donations can be made at participating hotels until 15 November 2024, and all contributions will go directly to local charity partners. For more information, please visit https://movenpick.accor.com/en/kilo-of-kindness.html.
How to get involved
- Visit Movenpick.com to discover your nearest participating Mövenpick Hotel
- Gather items for donation, such as non-perishable food items, second-hand clothing, school supplies, toys, linen, books, sports equipment, and working electrical equipment.
- Bring your donations to your nearest participating Mövenpick hotel until 15th November 2024.
- Drop your donations in the designated area of the Mövenpick lobby – one of our friendly Heartists will be delighted to point you in the right direction.
About Mövenpick
Founded in 1948 by Ueli Prager, Mövenpick pioneered the Swiss restaurant scene and evolved into a premium international hotel brand renowned for its culinary excellence. Today, Mövenpick continues to embody the same ethos of generous hospitality, where food & drink is central to creating meaningful human connections, sparking creativity, and promoting positive change through kindness and care.
With this philosophy in mind, Mövenpick curates a range of experiences designed to inspire guests and locals, fostering lasting memories and nurturing the inherent human desire for connection. With more than 120 hotels and resorts in over 35 countries, Mövenpick remains true to its Swiss heritage and rich culinary legacy, honouring its founder’s promise to do ordinary things in an extraordinary way.
Recognized for its commitment to sustainability, Mövenpick has been named the world’s most sustainable hotel company by Green Globe every year since 2017. The destination-inspired hotels offer meaningful family moments, foster productive business interactions, and curate engaging culinary experiences worldwide.
Mövenpick is part of Accor, a world leading hospitality group counting over 5,700 properties throughout more than 110 countries, and a participating brand in ALL – Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services, and experiences. (ALL/NN – 15-10-24)
